Monday, January 26, 2009

Commentz Korner: A commentary on comments

A reader asked why so many comments come from newsroom employees. Here's the answer.

Comment volume fluctuates a lot, mostly following the news cycle. Lately, I've been seeing an average 150 daily, on weekdays. That's a lot -- but not against an average 3,500-4,000 unique visitors daily, viewing nearly 12,000 pages.

Importantly, this means fewer than 4% of a typical day's readers post comments -- making those who do post, a select and occasionally influential bunch.

Certainly, readers from all across Gannett post comments. But it's true: Newsroom folks dominate, and for a simple reason. Commenting -- reporting and writing -- is what they do for a living. It's an area where they're comfortable. Plus, I think many newsroom employees may identify with me because I spent my 20 years in the company working in editorial. Still make no mistake about it: This blog is for everyone.

Comment factoids
  • Most comments posted in a single day: about 1,100 (Dec. 3, when layoffs were being announced).
  • Total comments posted so far: More than 13,000 (since I started publishing this blog, Sept. 11, 2007).
Please post your replies in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green sidebar, upper right.

No comments:

Post a Comment

Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

Note: Only a member of this blog may post a comment.