Position: Executive Editor/Digital and Custom Content
The Executive Editor/Digital and Custom Content will lead the Indianapolis Star's initiatives to become a next-generation leader in digital and niche print and on-line content. This individual will work with the Information Center Editor and, attuned to advertising, marketing, information technology and research and development goals and support, break down silos, develop new content and content management systems, and engage in strategic planning.
This position will have a strong awareness of the audiences we serve, their lives and their roles in the geographic, cultural and economic make-up of Central Indiana. It will lead the Information Center's efforts to address the information needs of niche audiences and provide multi-media tools and other products to serve those audiences. Our goal is to reach more audiences with custom content delivered on more platforms, and this position will play a key role in that. This position also will be a leader within our Interstate Group of Gannett newspapers (metros Indianapolis, Louisville, Cincinnati and smaller to medium-sized papers in Indiana, Ohio, Michigan and Wisconsin) for multi-platform custom content.The position's channels of accountability are:
- Optimal presentation across all digital platforms of news information and special projects including First Amendment projects, multi-media, databases, calendar information, community conversation and reader/user interaction.
- The development of new niche websites to bring together communities of users as we build our role as metro Indianapolis' prime source of community news and information.
- The integration of advertising and marketing initiatives into our digital and print operations, including new technology systems and advertising approaches that boost revenue while ensuring the independence of the information-gathering process from conflicting advertising and marketing influence.
- Strong custom publishing print and on-line products that meet the needs of information consumers and advertisers.
- Strong, audience and niche-focused, themed products for the core newspaper.
- Attention to budget, human resources, diversity/mainstreaming, ethics and other key goals of our company.
Who controls the new jobs?
How does a new job like this get created? Did a digital or print person have the most control over the final version?
Please post your thoughts in the comments section, below. To e-mail confidentially, write gannettblog[at]gmail[dot-com]; see Tipsters Anonymous Policy in the green sidebar, upper right.
[Hat tip, Ruth Holladay; image: today's front page, Newseum]
"The integration of advertising and marketing initiatives into our digital and print operations, including new technology systems and advertising approaches that boost revenue while ensuring the independence of the information-gathering process from conflicting advertising and marketing influence."
ReplyDeleteHow?
That's the $64,000 question!
ReplyDeleteThat reads as if it was generated by a computer, which, considering the job, sounds plausible. Surely, no one with a journalism background would write such a thing.
ReplyDeleteI got yer 'channel of accountability' right here, pal.
ReplyDeleteThat's just grandiose, verbal masturbation... for chrissake. Just hire somebody that knows what they're doing that has some decent credentials - for a change!
ReplyDeleteThe more qualifications you demand in the job listing, the more you can knock down the asking price of any applicant. Oh, you haven't done open heart surgery? We'll have to offer you a little less.
ReplyDeleteHell, the job description and the way its written would scare off 99% of the people you would want to interview. Who would want to work for a company that writes s*it like that?
ReplyDelete"The integration of advertising and marketing initiatives into our digital and print operations, including new technology systems and advertising approaches that boost revenue while ensuring the independence of the information-gathering process from conflicting advertising and marketing influence."
ReplyDeleteSay Gannett picks you for an interview for that EE Indy job. Now, read what's written in the job description (above). Say the interviewer asks you how you'd do that. What would you say?
Accountability? we dont need no stinking accountability!!
ReplyDeleteThey need to hire executive editors who are 35 or under if they want to save the company and have a successful Web transformation. The ones in charge now are completely lost, and yet they are blindly leading a team of people who are supposed to be producing Web content that appeals to younger audiences. There is a HUGE disconnect, and that's why newspapers will continue to die.
ReplyDeleteHush, 7:39. You'll hurt the feelings of the Protected Class of employees 40 and over. You don't want to do that because they're jonesing for a lawsuit. Now be a good Gannetteer and help Bob over there set that picture of his grandkids as his desktop background.
ReplyDeleteHey 7:39 PM
ReplyDeleteDo you have preferences for gender, sexual orientation and skin color too?
This is classic wrong-headed newspaper thinking. I see that job and think it's designed to protect the accountability of someone higher up. It does nothing to lead or direct. Indy has a strong online department and I imagine it would 'hum' along on its own without much interference.
ReplyDeleteDigital is a simple process. It really is. It needs only one head speaking directly to the big boss(es) in the newsroom. It does not need an executive of any kind. Most costs are fixed.
Big fat *shrug* here. You won't find me applying for that position.
8:00 PM No, but Gannett does.
ReplyDeletesounds fun. I just might apply.
ReplyDeleteIf we are going to be writing advertorial copy, many of us would do better going to write it for an ad agency, marketing firm or PR machine and get the pay that usually comes with it. The silos were there for a reason, and knocking them down is just one more sign of desperation as we flail toward the drain.
ReplyDeleteWow! I love this new language of the techno-self-inportance age! Platforms of accountability? Silos? Gawd! What crap! What ever happened to simple good journalism? Oh wait, we're talkin' about Gannett here, right?
ReplyDelete