Saturday, May 17, 2008

Marrying trends: New wedding mag is green, too

[See DATABASE story tip, at the bottom of this post] Rivals for advertising revenue are launched 24/7: Alternative wedding magazine Bond published its inaugural issue with a "green" theme -- just in time for a bombshell California Supreme Court ruling Thursday, declaring a ban on gay marriage unconstitutional. At $8.95 per issue, San Francisco-based Bond is like a coffee table art book. It offers loads of luxe ads from well-known marketers like Dior (top); noirish fashion shots (cover image, inset); celebrity Q&As (Margaret Cho), and editorial spreads (bottom) on fancy food, like individual princess wedding cakes, $30-$50 each, from local French baker Miette.

Need story ideas? Try reader databases
I wrote about news photographers becoming wedding paparazzi-for-hire in a 2001 USA Today story, "Wedding photos, hold the cheese." I got the concept while mining an online database of thousands of readers; I built it for my beat, entrepreneurs. These databases are invaluable for newsrooms of all sizes. [More: my News Watch article]

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2 comments:

  1. On weekends, I sometimes deviate from Gannett-specific stuff to experiment with HTML coding and other stuff available through the free web-based Blogger software I use to publish Gannett Blog.

    ReplyDelete
  2. I believe the new gay postage stamp will be a trend if it isn't banned.

    ReplyDelete

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