Friday, April 18, 2008

Washburn on cooperating across the Chinese wall

In a Forbes story about newsrooms working more closely with advertising departments, Des Moines Register Editor Carolyn Washburn says cooperation between news and ad-sales staffers now runs deeper than in the past. For example, before Iowa state high school sports tournaments begin, the Register's sports editor talks to advertising about what they can do together. "Five years ago, it wouldn't have happened,'' Washburn tells Forbes.

[Hat tip to a Gannett Blog reader, who alerted me to this item. Image: this morning's Register, Newseum]
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1 comment:

  1. Anonymous4/18/2008 10:26 PM

    the only "cooperation" there should be between advertising and the newsroom is that the newsroom's layout people should fit the copy around the ads. anything else betrays the readers.

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