Circulation continued its steep decline during the six months ended March 31, new figures out today show.
Editor & Publisher says an analysis of the Audit Bureau of Circulations numbers is expected to reveal the biggest dip yet: An average 3.5% daily, and 4.5% on Sunday. Gannett papers appearing in
E&P, with Sunday circulation, when provided:
- USA Today: up 0.27%, to 2,284,219.
- The Arizona Republic: down 4.7%, to 413,332. (Sunday: down 4.8%, to 515,523.)
- Detroit Free Press: down 6.5%, to 308,944. (Sunday: down 5.2%, to 606,374.)
- The Indianapolis Star: down 2.3%, to 255,303. (Sunday: down 8%, to 324,349.)
- The Cincinnati Enquirer: up 2.9%, to 206,320.
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Circulation continued its steep decline during the six months ended March 31, new figures out today show. Editor & Publisher says an analysis of the Audit Bureau of Circulations numbers is expected to reveal the biggest dip yet: An average 3.5% daily, and 4.5% on Sunday. Gannett papers appearing in E&P, with Sunday circulation, when provided:
One of the real questions here is how much of the circulation decline is attributable to 'disinterest' or readers reaching out for alternate information sources and how much of it is based on cutbacks in discretionary spending. With families spending so much more on fuel, that money has to come from somewhere and and giving up the morning paper becomes an easy choice. Knowing what I know, I would seriously question any circulation gains but remember Cincy also lost a competing afternoon paper.
ReplyDeleteAnd the less advertising there is, the less space there is for news. Add to that the newsroom cuts and you're left with a greatly diminished product.
ReplyDeleteI spend a lot less time with my Sunday paper these days because there just isn’t as much available to read! It’s a sad cycle and takes reinvestment to overcome. And we know the tune to that story line.