- Newspaper: USA Today
- Headline: Professionals pay matchmakers to be 'headhunters for the heart'
- The angle: In a world of ubiquitous Internet dating sites, matchmaking is suddenly a trendy occupation and the focus of several new reality TV shows. Matchmakers seem to be popping up all over the country, many targeting their personalized services to eligible businessmen.
- Mitigating Factor: The story doesn't quote inflight magazine advertising fixture Irene "Matchmaking in the European Tradition'' Valenti.
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