Video and other "rich media'' advertising are forecast to account for 13.1% of the $42 billion marketers will spend online in 2011 -- up from just 8.2% this year, eMarketer data show. Here's another reason why your editor keeps bugging you to do another video: The publisher is drooling over the ad rates. And no wonder: Gannett needs all the help it can muster, given falling online revenue growth at its U.S. newspapers this year.[Hat tip, Valleywag]
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Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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