The advertising rates are irresistible compared to conventional banner or text ads. The Wall Street Journal, for one, gets $90 CPM -- cost per thousand views -- for the 15-second "pre-rolls" that play before its online videos, Web Video Report says. Of course, the WSJ commands sky-high rates because it offers advertisers an educated, well-heeled audience.
What do Gannett websites charge? Please use this link to e-mail me if you know. See Tipsters Anonymous Policy in the sidebar, upper right. Or leave a note in the comments section, below.
[Hat tip, Valleywag]