Monday, December 09, 2013

Palm Springs | What we now call a newspaper

"As Coachella Valley's premiere reach vehicle for those looking to market their products and services, we are strengthening our connection between content, consumers and advertisers."

-- Publisher Mark Winkler and Executive Editor Greg Burton in a letter to Desert Sun readers in Palm Springs, Calif., announcing plans to add a new local edition of USA Today. Starting next Sunday, the Sun becomes the latest daily across Gannett to be pulled into the Butterfly Project.

14 comments:

  1. These letters to readers too often read like a memo written for Corporate, summarizing all a site's recent accomplishments.

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  2. So true. Unfortunately, this reach vehicle looks more like a demolition derby entree.

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  3. It's premier, Mark and Greg. Did anyone edit your words?

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  4. If they follow the same plan there as in Appleton, the sports section will get larger while the space for local sports will shrink.

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  5. Premiere instead of premier. They need to strengthen their connection to a dictionary.

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  6. Maybe the best collection of words since "Jabberwocky". Or "Dare To Be Stupid".

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  7. What do you expect from a company that once made everyone start calling their newsrooms "Information Centers"?

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  8. I am a PS resident. Doesn't bother me. Better World and Finance news. Works for me. Not sure why you all see it as a negative. Isn't USA TODAY a Gannett property?

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    1. This bunch sees everything as a negative.

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  9. Gannett is the only newspaper company I've seen that issues press releases in jargon rather than plain English. Maybe that's part of the new media strategy.

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  10. *among (not between). I mean honest to God you just can't make this sh#t up....

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  11. Geee, I've always wanted to work for a "reach vehicle!" Hope the wheels don't come off.

    Oh, the lengths these new wave administrators go to to avoid using that dreaded word "newspaper."

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  12. This comment has been removed by a blog administrator.

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Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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