Some of my youngest readers may not have even heard of the Yellow Pages.
Historically, though, they've been some of the biggest competitors for local advertising dollars spent by hardware stores, beauty salons, plumbers and other very small businesses.
So, to my question: What are the top 3-5 sources you go to first when shopping? (I'm assuming, of course, that one is the Internet.)
Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot.com]; see Tipsters Anonymous Policy in the green rail, upper right.
So, to my question: What are the top 3-5 sources you go to first when shopping? (I'm assuming, of course, that one is the Internet.)
Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot.com]; see Tipsters Anonymous Policy in the green rail, upper right.
Haven't opened a Yellow Pages in years. Still get 'em every year. Can't tell you how many of those bags sit unopened, exposed to the weather in my neighborhood and elsewhere.
ReplyDeleteI assume the printers make their money the same way newspapers make most of theirs - by citing a "circulation" number.
I don't know what the various printers charge for a listing, but I would just pay Google to put me first in any search for my services.
In our neighborhood, many of the bags of Yellow Pages books show up one day and are then turfed out in the next recycled trash pickup. In addition to the Internet, I rely on word-of-mouth recommendations and my local, weekly newspaper.
ReplyDelete"I rely on word-of-mouth recommendations and my local, weekly newspaper"
DeleteYeah, that sounds real efficient.
Wow. Sarcasm is not a good look for you. Try to take some time for yourself and work on being a happier person.
DeleteYou're all missing the point here. THe Yellow Pages has transformed to digital and its mobile site is a valuable mobile tool that combines maps, social reviews and quick connect phone calls. It is an app anybody who travels uses all the time...THey've out-Yelped Yelp.
ReplyDeleteWhat are you a yellow page rep? Their digital offerings are as tired and worn out as their print products.
DeleteJim, to answer your question:
ReplyDelete1. The Internet
2. The Interwebs
3. The Web Tubes
4-5: The store
I think if you are new to an area they have some useful information. I still use it after it first is delivered as new businesses sometimes aren't easy to find on the internet until they have built up a client base.
ReplyDeleteIt's not like you didn't notice it, but as someone dealing with this on a daily basis, I can assure you that the print products are almost dead. Most of the people use online yellow pages only to find contact information such as phone numbers and addresses of businesses they already know, but since Google is the first choice for searching online and their Maps provide enough info, it's very complicated for yellow pages to compete with it.
ReplyDelete