Sunday, September 22, 2013

Butterfly | Why wasn't it given a better name?

A distressed Anonymous@9:29 a.m. writes: "Don't they do research before they name anything? Google 'butterfly project,' and see what you come up with."

9:29 is referring to a campaign including a Tumblr with the same name that's meant to combat a self-harm disorder called skin-cutting.

Earlier: In a pop quiz, why is it called Butterfly Project?


  1. Sure since Gannett is a publishing company they could have been more creative with naming the program. BUT, in the grand scheme of things what does it really matter what it's called? If they gave it some super sinister name, the people who complain would still complain. Who really cares?

    1. They didn't need to give it a sinister name, but they needed to do some actual research. This is typical for this company to come up with a poor idea with little planning and then tout it like it's the greatest thing ever.

  2. It's not the name, it's the plan. Mediocre Usa Today cooy while charging locals for higher content makes no sense. Anyone who wants Usa Today content can get it on its website for free. Paying lip service to more watered down local content wont fool local readers, either.

    So what's the big win besides the typical Gannett spin? Selling more ads? Our sales team sucks wind now.

  3. What was wrong with "the mothball project"?

  4. Mothball Project is already taken. It's corporate's code name for getting rid of everyone over 50.


Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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