An independent journal about the Gannett Co. and the news industry's digital transition
USA Today really likes that story about Oprah and the $38,000 handbag. It's entering Day 4 as a featured article on Money's home front. (Screenshot.)
I am also hearing that USA Today will go to $2.00 in late September. Thousands of racks will be pulled as many people will not have $2.00 in change.
Yes; another poster reported that yesterday. Boosting USAT's price would be in keeping with the big price increases Gannett's community newspapers announced last year for subscriptions and rack sales last year. The subscription increases average 25%, and brought in tens of millions in additional annual revenue.
My guess is that they won't charge more for what used to be called "blue chip" papers that go to hotels, airlines, etc.
Picked it up in a motel breakfast room while traveling recently. Besides being very narrow and thin (translation, virtually no newshole) there was literally nothing - nothing - in it that either was fresh or semi-scoopish, or a variation of something that I had not seen or heard elsewhere in the previous 24 hours. I would not have paid $1 for that, certainly not $2. Sad.
Gannett launching G/O Digital Marketing, with Shoplocal, BLiNQ, Key Ring, and Deal Chicken...http://adage.com/article/digital/gannett-dives-deeper-agency-business-g-o-digital/243638/
DealChicken is still a thing? Good money after bad.I never see the print edition of USA Today anymore (actually, I don't look at the online version either), but: Are they actually doing anything with the ball in the logo on a daily basis still? On every section front?Just curious.
So much for branding. Driving around over the last few weeks, I've noticed that USAT newspaper boxes STILL have the old logo. Our most visible consumer point-of-sale doesn't even carry the new blue ball. Why is that?
New boxes cost money. Even repainting old boxes costs money. Duh.
Either re-brand or don't. Typical Gannett shortcut. Duh!
Every once in a while, I read something that makes me really, really, really glad that I don't work in traditional newspapers anymore. And today's one of those days.
Jimmy to put your current career in perspective, the first IPHONE was introduced the year you "retired." The world has changed dramatically since then. Truthfully you couldn't contribute much these days. Running a blog for a couple of hundred dollars a month is not competing in the digital world. So, your view of the journalism world is dated and irrelevant. But in the world of Blogs where people can pout, belittle and castigate…. Well there you are the champ!
Hahahahaha! Great post, 4:38!Jim is the king of the realm where outdated and outmoded people bitch all day. Until that turns a big profit, Jim is stuck on an island.
But it attracts charmers like the two of you also.
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The posts by 4:38 p.m., 4:49 p.m., and 5:18 p.m., brilliantly illustrate how a few folks haven't matured much past middle school here. They try to use puerile snarcasm to hijack this useful and much-needed blog. Jim has done a great job over the years. Without this blog, we would be in the dark about a lot that is going on within Gannett.
And I suppose 4:38 and 4:49 still work for Gannett print? And probably still think they are immune to the next layoff round and have careers for life with Gannett.
Jim is accurate, insightful, logical and provides outstanding analysis. NO Gannett newsroom can come close to making that claim.
Great read by Nashville (and non-Gannett)journalist on what GCI should do with the Tennessean: Sell it.http://www.nashvillescene.com/pitw/archives/2013/08/13/desperately-seeking-the-newspaper
Word on the street: More coming tomorrow for sites that haven't been affected yet.
Amazing how folks here have no problem disparaging co workers and executives but heaven forbid you talk truth to Jimmy and they go ape s@@t!
Hi 6:56 p.m. You are misreading what the grownup people say here. Mature criticism is, and should be, part of this blog. It's just that the adults here are fed up, not just with the infantile, disparaging comments from an immature minority that poison the well, but also with the snarky, infantile attacks on Jim. The giveaway that you are not really talking "truth" is when you use the diminutive "Jimmy" nickname. You do a lot of that on this blog. And yet, Jim still allows your posts to go through. You should take some pointers from his maturity. Have a great day and try to think positive thoughts in your life.
Yeah, 6:56 p.m., have an A-1 day.
Some of you may be interested in this by a departing member of the Louisville Design Studio:http://fakingituntilimmakingit.com/2013/08/13/life-after-newspapers-goes-on/
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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