L’Oréal, the cosmetics company, has a staff of 400 people who post content on Facebook every day, according to Marc Menesguen, the company’s chief marketing officer.
“It’s a lot of work and requires a lot of commitment,” he says. “The digital revolution is on at L’Oréal.”
So?
ReplyDeleteIt doesn't sound like that's their only job.
How many people do you think are posting on Facebook, Twitter, Tumblr, Pinterest, etc. at Gannett sites daily. It may be far more than the 400 that L’Oréal claims.
Those Gannett sites are news sites; they're expected to be posting a collective thousands of times a day.
DeleteL'Oreal, on the other hand, is a marketer. Its heavy use of Facebook illustrates how companies that once advertised solely in magazines and newspapers now bypass those vehicles entirely to communicate directly with consumers.
I agree Jim. That's an astounding fact. Companies do not need the news media to talk directly to their consumers. They especially don't need newspapers.
ReplyDelete400 Social media types at L'Oreal and no one knows the diff btw "less" and "fewer?" Any company that tries to sell me on "less wrinkles" will never see my money.
ReplyDeleteThat vapid model would be a perfect addition to the Usa Today Now girls video team.
ReplyDeleteWhat a shallow, sexist, sad comment. It's amazing how jealous and pitiful these "dinosaurs" are. What should these "girls" do, get you some coffee and pick up your dry cleaning? Wow!
DeleteHaving these kids talk about the news they know nothing about is incredibly damaging to the brand Kramer wants to build.
ReplyDelete7:18 you show your sexism. I am a woman but not attractive enough to be considered for Tv. I guess it really isnt about experience or talent level, is it?
ReplyDeleteOh so much I'd love to say but I'm a gentleman.
DeleteThe sexists are the ones who selected these rookies. Point the finger at them.
ReplyDeletePersonally, I would rather see a more representation from a broader group of TV hosts. Usa Today preaches diversity when it is convenient or part of an agenda. Does anyone actually think any of these TV hostesses know what they are talking about most of the time?
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DeletePersonally, I think they should scrap the concept and start over. Do you actually watch? I've seen better production values and dialog @ the high school and college level. Why cant we get the professionals @ one of our high profit TV stations to do these? Beryl Love, hello!!!
ReplyDeleteThanks for taking the time to discuss this, I feel strongly about it and love learning more on event staffingIf possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
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