Thursday, April 18, 2013

Digital pennies to digital dimes to analog dollars

"Mobile ads cost about half as much as desktop ads, and receive only a quarter of the clicks that desktop ads do."

-- BGC Partners research, mentioned in a New York Times story this afternoon about Google's generally good first-quarter earnings report. Gannett reports its own Q1 results on Tuesday.
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2 comments:

  1. Anonymous4/19/2013 8:49 PM

    Mobile ads typical are more expensive where I have been and generally have a significantly higher ctr.

    ReplyDelete
  2. Anonymous5/17/2013 10:05 PM

    This comment has been removed by a blog administrator.

    ReplyDelete

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