Tuesday, February 19, 2013

USAT | Pew Research is new polling partner

The non-partisan Pew Research Center replaces Gallup, which USA Today dropped last month after 20 years when that pollster turned in dismal results during the 2012 presidential race.

The new USA Today/Pew Research Center Poll will debut this week with a look at Americans' attitudes toward the agenda facing Congress and the priorities outlined by President Obama in his State of the Union address, according to a press release today from the paper.

The deal's impact goes beyond 1.7-million circulation USAT. The paper's poll results are often picked up by Gannett's 81 U.S. community dailies, 23 TV stations and other media properties.

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