Friday, January 18, 2013

No, this isn't about the latest Tarantino movie

It's a notice to anyone who received a press release this morning that they are to ignore it. The text of the advisory:

"We are advised by that journalists and other readers should disregard the news release, Will Bring the Drama to Super Bowl XLVII, issued 18-Jan-2013 over PR Newswire. The release was transmitted prematurely by PR Newswire."

Such premature releases happen occasionally. In one of the most dramatic and consequential examples, Google's quarterly earnings report was accidentally released early in October by financial printer RR Donnelley.

The mystery remains: What is that Cars promotion? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.


  1. Sly Stallone is remaking Deathwatch 2000? Only this time, instead of wheeling old people out of nursing homes for an easy score, we'll roll editors out, bound in newsprint and rubber bands. Extra points for publishers . . .

  2. will be announcing the new Pointroll CEO at half time of the Super Bowl.

  3. changed something on their website, and now the customers can't enter any ads.

    Change is good!


Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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