"We've done contingency planning and we'll do things that are necessary to get the company through that."
-- CEO Gracia Martore, speaking to Wall Street media stock analysts this month about prospects if Congressional negotiators fail to avoid big tax increases and steep spending cuts known as the "fiscal cliff."
Related: Facing cliff, advertisers plan more conservative Q1 spending, according to The Wall Street Journal.
In other words, cut!
ReplyDeleteSomething many advertisers and subscribers already have in the works due to taxes and other “costs” taking effect at midnight as a result of the PPACA alone.
Sadly, few journalists connect that with the fast approaching expiration of the Bush tax cuts, something the GOP tried to make permanent years ago – yet another fact that gets left out of media’s coverage too.
Get ready.