As in the newspaper and broadcast worlds, calamities and other such dire news tends to drive web traffic. Gannett's fortunes have improved -- which is, of course, a good thing for my many friends still working for the company.
This has meant no large layoffs or other big cost-cutting moves, the sort of bad news that draws readers -- and the advertising and reader financial support that often follow. That's a long way of saying I'm not making anywhere near what I earned as recently as last spring, when I typically earned close to $4,000 quarterly from ads and donations.
But I never expected to get rich as a blogger, and I'm delighted to continue covering what continues to be a fascinating story: the digital transition of the nation's largest newspaper publisher, and one of its major TV broadcasters.
My income so far is barely 25% of my goal. But there are still 34 days left before the quarter ends Dec. 31!
The breakdown so far:
- Reader donations: $228
- Advertising: $733