Friday, October 19, 2012

PointRoll | GCI buys Boston ad services company

Boston-based Rovion's primary product, Ad Composer, includes a self-service technology platform that allows full development and deployment of rich media and mobile HTML5 ads, according to today's announcement. Rovion will be folded into Gannett's existing ad services subsidiary, PointRoll.

In recent trading, GCI's stock was down 2.6% to $18.14 on a day when stocks overall are getting whacked amid weak corporate earnings.

13 comments:

  1. Self-serve! Maybe now we will cut the fat from Creative and Production!

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  2. No doubt, we will finally have our self service product technology hasn't been able to build for 10 years. This is a great purchase and will truly leverage PR to be a great company again. This also pits us to compete in the mobile market. We haven't had the right people in CS to build HTML products and haven't been capable of selling mobile. Hopefully this means we will no longer continue to lose revenue.

    There is still hope for the sunken ship. Now if we cut the fat as previously stated we will be profitable again.

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  3. They should have bought Rovio.

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  4. 2:18, are you kidding?
    You think there will be a nice clean integration between two ad serving platforms. Good luck with that.
    The facts are: Pointroll is losing revenue everyday to competitors and those competitors already have fully integrated self serve and mobile tools. This barely gets Pointroll caught up in the market.

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  5. Hey any digital company that want's to make a quick buck do I have a sucker for you. Gannett will try anything to remain relevant. well not anything. They won't try putting out a real newspaper.

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  6. 8:24 you're right because every newspaper company but Gannett is doing so well and circulation is popping. Get a grip.

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  7. Took a look at Rovion's website and what interests me is that any self service I have used in the past you had to make a new creative for each platform you target (web, mobile, etc). If what there documentation says is right, at least how I read it, you make one creative and it develops your deliverable for all platforms. Could be a huge time saver.

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  8. 10:21 and people saver. It's all starting to make sense.

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  9. This comment has been removed by a blog administrator.

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  10. I thought self-serve was a pipe dream? Goes to show that pr is a joke in more than just cs.

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  11. Is the layoff rumor true? Will they be cutting staff by 30%

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  12. I hope so! We could get by with a 65% cut. It's time for a shakedown and I think it's going to happen. Why would Gannett invest more money in this sinking ship called Pointroll which has such a little ROI?

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  13. I am confused. What fat would you trim from something that is self sufficient? Perhaps you are looking for more financial security and need to rely on profit from other departments just so you can sit back and continue to fail at generating enough revenue to justify your own existence? Simple equation: revenue - overhead = profit. When profit is a above zero, that is a positive ROI. Do you need a calculator?

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