Tuesday, October 23, 2012

Phoenix | Republic to use 'content farm' news

Demand Media, one of the biggest news and information content farms, will provide regional travel stories, video and photos for a new travel channel on The Arizona Republic's website, a published report today says.

The Republic joins at least one other Gannett daily, USA Today, in publishing material from the low-cost news and information provider.

Demand was founded in 2006 and is based in Santa Monica, Calif. It went public in January 2011 at $17 a share, but its stock has since fallen to this afternoon's closing price of $9.19 a share.

The Arizona paper's weekday circulation is 321,600, and Sunday is 538,579, according to the March 31 ABC report.


  1. I'm surprised it took this long.

  2. Does this poorly reported content also end up in the newspaper?

    Demand Media has no Arizona expertise whatsoever, so it's difficult to see how this benefits readers.

    Finally, what about the Gannett ethics standards? Demand Media's writers can, and do accept freebies. How can the Republic and USAT turn a blind eye to that?

  3. "During autumn 2010 opportunities to write articles for $25 or $30 dwindled, leaving mostly $15 or $20 titles."

    Now that's the kind of content that I'd willingly pay $20 a month to read, under azcentral's paywall.


Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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