Monday, October 01, 2012

In shift to mobile, a familiar (and painful) trend

As more content moves to smartphones and tablets, users are coming to the new platforms with a familiar deadly-for-business attitude, according to the Poynter Institute's Rick Edmonds: We want it all, we want it now, and we want it free.


  1. And this is worse: Ad Age writer Jason Del Ray notes that desktop Web ads go for about $3.50 CPM on average, but mobile ads are fetching only 75 cents CPM.

    There appears to be no economic model to support quality journalism.

    It really is over, folks. Few will survive.

  2. If this industry is going to survive, it is going to have to accept that it either has ads OR charges for content. People will pay for ad-free content, or they will take it with ads for free.

    The years of having both, as in the old model, are over.

  3. Hey with our new logo, we can accomplish anything!

  4. All that we need a set of multi-colored balls, then we can do anything!! Business model? We don't need no stinkin' business model!


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