An independent journal about the Gannett Co. and the news industry's digital transition
And this is worse: Ad Age writer Jason Del Ray notes that desktop Web ads go for about $3.50 CPM on average, but mobile ads are fetching only 75 cents CPM.There appears to be no economic model to support quality journalism.It really is over, folks. Few will survive.
If this industry is going to survive, it is going to have to accept that it either has ads OR charges for content. People will pay for ad-free content, or they will take it with ads for free. The years of having both, as in the old model, are over.
Hey with our new logo, we can accomplish anything!
All that we need a set of multi-colored balls, then we can do anything!! Business model? We don't need no stinkin' business model!
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
Note: Only a member of this blog may post a comment.
Subscribe in a reader