Saturday, September 15, 2012

USAT | Lightness is in the eye of the ball holder

"The decision to remake an iconic brand should not be taken lightly."

-- Chief Marketing Officer Maryam Banikarim, quoted by consultant Wolff Olins on Thursday about USA Today's new design.

"I'd like to share his full note regarding our new logo and getting our mojo back."

-- yesterday, introducing USAT artist Sam Ward's much-discussed e-mail where he hopes "all Americans will join hands and declare their undying love for our balls."


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  2. Blue-Balls-Banikarim is a CMOron.

  3. Banikarim turned a great relaunch into the laughing joke of twitter. Search Usatoday blue balls and you see everyone thinks we're a joke.
    Jodi Gersh put it on usatoday's tumblr page and tweeted it out . They are so blinded by the mass criticism they take it as funny!

  4. Tweeter Gannett Logo returns today with a tweet about, of course, you-know-what.

    This, unfortunately, has the perhaps unintended effect of connecting Gannett's tagline -- "It's all within reach" -- to, well . . .

  5. So fucking embarrassing. They should all be ashamed.

    When you have a bunch of people with no connection or love for the USA TODAY brand and what it USED to represent, this is the kind of thinking you get. All these asshole consultants should mail their checks back immediately.

  6. The only brand Banikarim has a love for is her own brand.

    This exercise is nothing more than another massive company rebrand to add to her book.

    She'll leave USA Today and the entire shell shocked company will be scratching their head wondering what to do next with that ridiculous blue ball.

  7. 11:14 thanks for stopping by MAC

  8. I'm not sure who MAC is but blue-balls-Banikarim and ball-kissing-Micek trolling on here sure don't like him, even though his comments are right on the money!

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