"But he noted, too," Friedman says, "how the USAT newsroom became 'complacent' through the years and the staffers, as a result, 'weren’t motivated, really, to change much. We’re all very anxious to try something new. I want our people to produce content native to each platform.'"
According to Friedman, a few months ago, Kramer got a call from a headhunter, who asked if he was interested in editing USAT.
“That was not what I wanted to do at this stage of my life. I didn’t think that the transformation could happen at an editor’s spot,” he told Friedman.
He said no. "Then I got another phone call and I was asked, ‘How would you feel about (running) the whole show?’ I thought, ‘Gee, that’s kind of an interesting idea!’”