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| Banikarim |
-- Chief Marketing Officer Maryam Banikarim, in a slideshow published yesterday by CMO.com.
Friday, May 04, 2012
Banikarim describes 'nine rules for new media'
-- Chief Marketing Officer Maryam Banikarim, in a slideshow published yesterday by CMO.com.
54 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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Is there anyone more unqualified to talk about the mastery of new media than a Gannett executive? This might be news if the rules were coming from someone in a company that has actually been successful with new media. Like, say, Google or Facebook.
ReplyDeleteCuriously, the only media brand Banikarim mentioned in this piece was CNN and its star anchor, Anderson Cooper, in her Rule No. 8.
ReplyDeleteI'm sorry, but when the first "rule" mentions citizen journalists, I am outa there. No need to read further.
ReplyDeleteSeriously? The garden club that submits info? Grandma writing about the scout troup?
I feel like crying.
Time to pass the bat.
ReplyDeleteI have asked this before.
ReplyDeleteWhat does she do to earn her pay, to help put out a product?
I'm an editor. I do a variety of things. I assign stories, work on budgets, plan coverage, edit copy, write headlines, go to a bunch of meetings , post online updates, put out lots of fires. Every night the press runs or I see an update posted that I did, I see evidence of what I do.
What evidence is there that she does anything to help Gannett?
"Don't be afraid to share the process." Reporter gets a tip on a rumor. Blogs the tip and that he's checking it out. Turns out, it was a bad lead. Now, hasn't the reporter and his outlet lost credibility by putting something false in the public domain. I'm all for opening the process after the fact, but this is a recipe for misinformation. I understand that misinformation draws hits just like (and sometimes better than) the real thing, but are they telling newspapers to go there?
ReplyDeleteAnd speaking of the Anderson Cooper point -- is she serious? Gannett just spent a lot of money to buy out most of the biggest "personalities" its newspaper brand has! Leverage them? Gannett just liquidated them.
Banikarim's quote is a mouthful of nothing.
ReplyDeleteI was left wondering: What business is Gannett really in? What business is it growing through staff cuts and stock buybacks? What's it building that's going to change the world?
ReplyDeleteAny time a so-called "thought-leader" puts out a quote filled with business jargon and buzzwords, they instantly lose all credibility.
ReplyDeleteWhen did business writing become such a cesspool of nonsense and jibberish?
What a load of buzzword-packed nonsense and pandering cliches. Gees. Is this what Gannett puts out there as an original thinker? (Oh. Sorry. I meant Thought Leader.) Any business leaders out there with true intellect are probably reading this and laughing their butts off.
ReplyDeleteSurprisingly, I agreed with most of her points and I am in my 50's. But the North Star stuff is just for show- Gannett has no values- for years they have grabbed onto popular slogans. Deep down they have no soul, it is the soul that creates and follows principles. A comapany with a soul and a true North Star could follow these ideas. But Gannett has no soul.
ReplyDeleteI have been gone for over 2 years but I can still see their BS for what it is.
New-media ecosystem is an empty catch phrase started by the Knight Foundation (maybe as a joke) that everyone now parrots but can't explain. It supposedly means that there is no single economic model to support journalism. Duh. The reality is that the ones that exist are failing; all of the new models are unstable at best, pay crap wages or beg foundations to pay old media salaries at the top and crap wages to the rest (or nothing to volunteers).
ReplyDeleteFool one person and you're a con artist, fool 1000 people and you're in marketing.
ReplyDeleteWhat a bunch of nonsense from someone who wouldn't know digital if it sang her a song. Folks, she's just priming the pump for the next gig and praying it comes quickly. So are we.
ReplyDeleteHow in the world does Banikarim have time to do all the press junk she does?
ReplyDeleteRevenue is down at Gannett which means more layoffs, more buyouts, more furloughs.
Banikarim is the CMO...her only job is to market the company to advertisers and others who can feed the revenue machine.
Stop with the other unnecessary self-promotion tactics that are not aligned with revenue growth.
10:16 - I'm in marketing and even I think she's a con artist.
ReplyDeleteGee, can't imagine why this woman gets so much negative play here on the blog!
ReplyDeleteShameless self-promoter. Geez Maryam.....do something will ya!
ReplyDeleteGive Maryam some credit. She spelled paradigm correct this time.
ReplyDelete10:29,
ReplyDeleteSpelled it correctly, but I heard she pronounced it "par-a-dig-em"
Remember, Blog readers: Almost all the anti-Banakarim venom is from people she replaced, and who cannot find new work yet.
ReplyDeleteShe is not above criticism, but these endless attacks are a "marketing" startegy by ex-marketers, who are a bitter bunch.
People will object and say it isn't so, but the truth is all this noise is from two former USAT people, both of whom miss Cannes.
Seriously.
Sorry 11:29, you're wrong. I don't even work for a Gannett paper and I can see this woman for what she is. 10:17 hit the nail on the head.
ReplyDeleteTo me, the biggest takeaway is that there is no wall between advertising and news anymore- not when journos are getting advice from a marketing person, advice that would get you an F in most Journo 101 classes.
ReplyDeleteBut I get it, it's a new world out there. There should have been a tenth rule - the rule book changes every day and is written on a white board, not stone.
I'd like to think Gannett still feels that their product is news, but I'm more and more convinced it's just profits and shareholder satisfaction that drives the company.
11:29,
ReplyDeleteYou're clearly a Maryam loyalist, which is fine. So perhaps you can give us 5 things she has accomplished since joining Gannett. As one of her supporters, I would think you'd welcome the change to set us all straight.
(giving interviews to promote herself don't count)
11:29, nope. Although I am ex-Gannett I have no axe to grind with her personally. I just hate it when people try to sound smart by using big words and end up saying nothing at all. It's insulting to the intended audience. And it makes the speaker look stupid.
ReplyDeletehahaha,11:46, you know that's not gonna happen.
ReplyDeleteIn hundreds of posts about MB, not one has ever highlighted an accomplishment. Well, as long as you are not counting the self-promotion gigs.
Does any one else ask this question: With all the money the CEO and CMO make can't they come up with 1) better hair styles 2)better pictures of themselves. They both look like they just rolled out of bed.
ReplyDeleteGo sell some ads, Maryam.
ReplyDelete12 pm I usually remove posts that reference someone's appearance. In this case, however, I'll make an exception so that I can say:
ReplyDeleteI think Banikarim looks really, really good in this photo: professional and friendly.
More shameless, personal brand building by a woman who has yet to demonstrate any material, quantifiable contribution to the company that employs her.
ReplyDeleteUnfortunately, this further exposes an ego with a voracious appetite, one obviously unfettered by how the more exposure it gets fed, the more it exposes how she’s still learning on the job and in this instance, one could reasonably argue that what she’s concocted here is barely at the 200 college level.
Gannett stakeholders expect more from a CMO and Gannett’s management should too staring with helping her with Rule 9 as since Banikarim’s yet to truly figure that for herself, then perhaps she can get a discount from the agency who schooled her about Gannett’s Hometown Advantage so she can.
Rule 5 too as while patience may rule, Gannett’s “patience” is exactly why its competitors are increasingly eating its lunch.
I'm not sure the posters who identify themselves as being from edit are "ex-Gannett marketers" as you claim.
ReplyDeleteI think her lack of credibility to help Gannett drive revenue growth is widespread.
Waiting for her to prove us all wrong.
Feel free to libel the two ex-marketers and spread iresponsible rumors. Because, hey, consumers want to be part of the process and transparency rocks!
ReplyDeleteIf Banikarim spent half as much time on real tactics within the company as she does on all her speech and theories, we might actually have some new revenue.
ReplyDeleteThe truth is she hired a President of Sales to do the job she should have been doing all along.
She's a master at two things:
Self Branding
Spending lots of money
11:29 Banikarim criticism is vast and widespread. It's been going on long before she fired "two marketing people".
ReplyDeleteNow go back to your cube and sell some ads.
So are you saying Robin Pence and Ed Cassidy are in some sort of collusion in thrashing Banikarim on here and posting her lack of credibility? If so, good for them but hardly think we need them to tell us what is so obvious to all.
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDeleteTitles dont make you an expert in anything.
ReplyDeleteShe suffers from Narcisstic Personality Disorder.
ReplyDeleteHuh?
ReplyDeleteBanikarim didn't dump Cassidy, Micek did. And that's about all she's done at USA Today since she squirmed into her cushy job a year ago.
ReplyDeleteRobin Pence walked away from Gannett and hasn't looked back.
ReplyDeleteCan't say that for others from the Cannes Annual Cruise who were ousted.
Trust me: Most of the anti-Banakirim nonsense is from two ex-marketers, and that it is allowed to so overwhelm this Blog is a sad commentary.
Uh, you may be right but I don't think so.
ReplyDeleteCalm down Banikarim. This isn't about people you pushed out or not, it's about you and your complete lack of any contributions or accomplishments other than hiring in your cronies and feeding your overblown ego at every and any opportunity.
ReplyDeleteStill waiting for that list of all your big successes.
Nothing at all. That's what we all know.
Interesting to see the Cannes Cruisers were Lee Jones (sadly still here), Rudd Davis ( gone), Lori Erdos (gone) , Chris Wilcox (barely still here), ed Cassidy ( gone), Jaret
ReplyDeleteChristensen (barely still here), Susan Lilley ( gone), Laura Pettrecca ( who knows if she still here or not) and Maryam Banikarim ( and we know damn well the queen is still here).
So who are you taking to Cannes this year, Maryam, besides your personal publicists and consultants.
8:00 maybe a few posts are from ex-marketeers but many more than a few posters have criticized Ms. Banikarim.
ReplyDeleteSo enough with your defense of her.
She is a C-suite executive and employees have every right to question her lack of growing revenue. So go away now and find another blog to discredit.
The only way the C-suite will gain any respect is when they grow revenue and stop the horrible treatment of employees.
The Wall Street Journal and New York Times prove you can charge for quality (and let's face it, a lot of decent content). Ultimately, there will be pay walls at all Gannett props writes, USA Today included. Will readers bail? In droves. But ultimately,Gannett will do away with paper and associated costs. It'll continue to chip away costs. Ultimately, that's what it's about at corporAte.
ReplyDeleteSome day, well be down to half the employees were at now. Fewer readers but far less production and distribution costs. And corporate will make a lot of money for mangement.
“Trust me” 8:00 PM? LOL.
ReplyDeleteFrankly, what all trust more is that the only reason such rubbish is repeatedly posted is to avoid any discussion of Banikarim’s lack of demonstrable results. Hint: Letting the world know she’s the CMO doesn’t count.
Fact is, the more Gannett’s stock flounders – despite buybacks, and the more employees are cut and furloughed, the broader attention she and the rest of Matore’s team will get.
Maryam is actually doing a valuable job for the management team. She's taking all the heat from scores of disgruntled employees by playing the teen princess, self absorbed, wannabe It Girl.
ReplyDeleteMartore allows it because it disguises the fact fthat her winning team is really just a bunch of preening losers who have no clue a producing quality products that readers will actually want to buy.
The best thing Gannett could do is break up the s
company into three separatelY traded entities and let them sink or swim under their own managers.
That won't happen even though it should. But Gracia doesn't know the news business and her most senior print guy doesn't, either. Now's the time to not just hire a Hunke replacement, but Dickey's, too.
Rule #10:
ReplyDeleteMake your inferiors more afraid of you by having bushy eyebrows in your avatar!
Rule #11. Get rid of arrogant, ego driven, out of touch, unproductive, no talent, know nothing CMO.
ReplyDeleteOh yes Maryam, all those ex marketers you have axed are watching your every move. They know way too much about you. They see what the rest of us see but aren't afraid to state it like it is. They are obsessed with you. Beware all those boogie men. Check under your bed. Keep the lights on. You never know when or where they will emerge.
ReplyDeleterule 12. If you really dont have a defined job or know what you are supposed to do, pretend you are an expert to outsiders to bolster your image.
ReplyDeleteDo we get to get rid of petulant, unproductive, whiney, cry babies who've never had an original idea in their lives?
ReplyDeleteRule 13: if you are in a new job or team, wait until you have accomplished something internally before you start high diving the world about your empty successes.
ReplyDeleteRule 14: don't purport to know anything about new media if you've never worked in any kind of newsroom.
Rule 15: have just a slight self awareness to realize the criticism coming at you is from many areas and has nothing to do with jealously. People want you to succeed for Gannett, not your own self interests.