From "Mail Supremacy,'' an April 2 New Yorker magazine story about the U.K.'s Daily Mail newspaper:
In January, its Web arm, Mail Online, surpassed that of the New York Times as the most visited newspaper site in the world, drawing 52 million unique visitors a month.
"At its best," Editor Paul Dacre told the magazine, "American journalism is unbeatable. But the problem with many of your newspapers is that they became too high-minded, too complacent, and self-regarding. As they became increasingly monopolist, some of them also became -- if you’ll forgive the phrase -- too up themselves. They forgot that there’s a huge market out there of people who are serious-minded but also want some fun in their reading.”
Related: Elsewhere in the U.K., Gannett's Newsquest publishes 17 dailies and hundreds of other titles.
In January, its Web arm, Mail Online, surpassed that of the New York Times as the most visited newspaper site in the world, drawing 52 million unique visitors a month.
"At its best," Editor Paul Dacre told the magazine, "American journalism is unbeatable. But the problem with many of your newspapers is that they became too high-minded, too complacent, and self-regarding. As they became increasingly monopolist, some of them also became -- if you’ll forgive the phrase -- too up themselves. They forgot that there’s a huge market out there of people who are serious-minded but also want some fun in their reading.”Related: Elsewhere in the U.K., Gannett's Newsquest publishes 17 dailies and hundreds of other titles.
Worth mentioning, I think... The mailonline.com site does not employ a paywall. In addition to its dynamic and cheeky content, I would guess that's also a factor in its high traffic count as compared to the NY Times.
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