Wednesday, January 25, 2012

CareerBuilder defends chimps use as humane

Gannett's giant employment site is once more employing chimpanzees in its next round of February Super Bowl ads, Forbes says, despite efforts to end the practice by animal-rights activists and a leading industry trade publication.

6 comments:

  1. Gannett management are mainly chimpanzees, no offense to the animal kingdom. At least these guys in the ad are kinda cute. Probably smarter, too.

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  2. We don't to Cheetah our readers by monkeying around with million dollar ads at the Super Bowl, do we?

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  3. The chimps are hilarious. Probably the only thing under the Gannett tent that can be considered creative, funny and unique. (Of course, the chimp campaign was inherited by Gannett ... God knows it could never have come from anyone in-house.)

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  4. The chimps ate treated better than Gannett employees.

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  5. Are Chimps a passion topic?

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  6. Possibly worse is how they use monkey references in the ads. Chimps are apes, not monkeys. There is actually a big difference between the two.

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Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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