Here's a sample of the newspaper's current national ad rates:
Monday-Thursday: $125,600 (black and white); $199,000 (color). Friday: $153,300 (b&w), $242,600 (color).
Monday-Thursday: $81,500 (b&w), $129,500 (color). Friday: $99,600 (b&w), $158,000 (color).
Monday-Thursday: $21,400 (b&w), $33,100 (color). Friday: $25,900 (b&w), $40,200 (color).
On open rates, they range from 5% to 26% based on spending levels of $250,000 to $8 million. On frequency commitments, they're 2% to 12% on frequencies from three times to 52 times. On all discounts, the term varies according to the contract.
[Photo: Darrin Stephens pitches a campaign to Larry Tate of the McMann and Tate ad agency on the TV series Bewitched.]