DealChicken startup costs public. But COO Gracia Martore told analysts during the second-quarter earnings teleconference two months ago: "Where we are starting new initiatives like DealChicken and others, we're going to obviously invest the appropriate dollars to get those initiatives off to a great start."
Some key numbers about development costs, hiring, and consumer interest in deal sites, according to the WSJ, GCI documents, and other sources:
- No. 1 deals site Groupon spent about $7.99 to acquire each subscriber who actually redeemed a daily deal in the first quarter of 2010. By the second quarter of 2011, that figure had nearly tripled to $23.46.
- Groupon has 990 sales employees in North America, up from 201 a year earlier. LivingSocial, the No. 2 player in the space, has beefed up its sales force to 700 employees from 191 a year ago.
- Nearly one-third of all daily-deal sites nationwide -- or 170 of 530 -- have shut down or been sold so far this year, according to daily-deal-site aggregator Yipit.com.
- 15,000 DealChicken subscribers is the minimum number for a site to launch.
- 20 GCI social commerce jobs are now listed in the careers section on Corporate's website. Most are sales jobs, but there are also openings for a copy editor and a graphic designer.
- DealChicken plans to be in more than 50 U.S. markets by the end of the year. It launched nationwide with 10 sites in late July. The first opened in Phoenix a year ago this month.
- Phoenix's DealChicken site has 5,025 fans on Facebook right now. On April 15: 3,500. In September 2010: 2,268. Number of Phoenix Twitter followers today: 922. On April 15: 630.
- Zero references to DealChicken in GCI's most recent financial report to federal regulators, for the second quarter.
- Zero analyst questions about DealChicken during the second-quarter conference call.
- 24 posts now tagged DealChicken on Gannett Blog.