Gannett's stock finished at $11.56 a share, up 87 cents, or a whopping 8.1% -- ranking its performance in the middle of a group of shares I follow. (See chart, above. Bigger spreadsheet.)
The Dow Jones Industrial Average jumped 255 points, or 2.3%, to 11,539. The S&P 500 index, a broader measure of overall market activity, rose 2.8%, to 1,210.
Yet, even with yesterday's gains, publishers have a tough slog ahead in order to recover year-to-date losses. For one, GCI is still down 23.4% since the start of the year -- once more, in the middle of the pack. The S&P, meanwhile, is down a far smaller 3.8%.
Entering the final stretch of the current quarter, the revenue outlook isn't encouraging, The Wall Street Journal's Russell Adams reported last week.
"Newspaper companies are resetting their advertising expectations," he wrote, "after a discouraging first half of the year, a shift that could spur a return to more of the job cuts and other belt-tightening moves that spread through the industry in 2008 and 2009."
"Right now," one newspaper executive told him, "I'd have a hard time presenting a plan with revenues flattening out."