An independent journal about the Gannett Co. and the news industry's digital transition
Nice to see GANNETT digital is a player in social media. My future looks strong *eyeroll*
Wow...another example of how we're falling way behind our competitors. 68k "likes" is a rounding error for the NYT.
Well, give USAT more resources for social. Last I checked, the entire digital marketing team handling social media quit, leaving one reporter to handle it.
Like, Jim... :-)
USAToday needs to get more serious about FB. I actually LIKE them on FB and think they do a good job. But who is in charge of marketing this?The newsroom or Michek?
Marketing is responsible for any Facebook promotion, but does a very poor job. I mean, look at the numbers compared to the NYT. How does a publication with significantly less circ than USAT have so many more FB followers? Might it be because we have re-orged marketing 10 times in the last 3 years and no one is paying attention? Then again, we've all become used to that.
Wish I could like you on facebook, but it would cost me my job. So i just sent a donation instead and encourage others lucky enough to still have a job to send a few bucks to you.
I'm with 8:24. No way I can publically like the blog on FB. Nor can I follow on twitter. Would be career suicide.But I'll keep coming here.
Hey Jim, you should probably use http://www.facebook.com/azcentral in your comparison instead. Anything digital, social media included, falls under the azcentral brand in Phoenix.
How exactly does one get outed by liking FB?
10:26 Yes, AZ Central has 33,239 fans. http://www.facebook.com/azcentral
7:34 Fans of my page can see the names of other fans. So, if someone from Corporate were to like me, they might see who you are.6:09 and 10:26. I've now switched in azcentral.com
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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