Monday, July 25, 2011

Marketing | CMO Banikarim nabs another NBC alum

Corporate just announced that it has named Debra Goetz to a newly created position: vice president of marketing. She comes from the same NBCUniversal department where Maryam Banikarim worked before she was named Gannett's chief marketing officer in March.

Posted from my iPhone, so gotta keep it short.

12 comments:

  1. So that's WHY they're laying people off. It's all Crystal (Palace) clear now. Layoff the worker bees, the ones who actually make the product we sell, so they can hire more suits to tell us what should be in the product we sell but have no one to make. If only they had explained that strategy to us 4 years ago when the cuts started. They we could have gotten on bored with it.

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  2. How many people will be laid off for Goetz's grand arrival?

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  3. Gannett has a posting on mediabistro.com for an "Audience Research Manager" that understands "audience behavior, needs, expectations, and attitudes in the product development process." Of course, Gannett understanding the audience would be a first.

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  4. This leadership crew is taking the term "top heavy" to all time levels.

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  5. They can't get the worker bees to drink the Kool-Aid anymore; only a suit who'd accept a six-figure salary in return.

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  6. Corporate branding? I think they mean "this week". What about "Miss A Day Miss A Lot", "A Gannett Newspaper" or the other nutty corporate branding stuff they've tried. If they hired someone who knows this stuff what does that say for the people that drove the previous attempts?

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  7. The announcement says "she will be responsible for all corporate marketing efforts, including brand development, consumer and trade advertising, and integrated strategic marketing."

    Until now, I haven't put much stock in the Banikarim vs. Robin Pence drama.

    But this appointment seems odd. Pence led the brand campaign's launch, and has been responsible for trade advertising, right? So, why is that going to another VP?

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  8. Doomed I tell you, doomed!

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  9. Robin Pence is officially gone. She is announcing her resignation end of this month. She is going to work as a "consultant" to Gannett.

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  10. Pence couldnt consult her way out of a toilet, which is where her corporate branding effort should have gone pre launch.

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  11. Robin isn't going anywhere. Another dufus

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  12. Is there some sort of contest to see which brilliant Gannett executive can overbuild the most unnecessary management team? Mariayam, Hunke, Dubow, Heather Frank. How many more hires are you going to make. What is the point?

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