Anonymous@11:45 p.m. yesterday wrote the following about The Journal News in Westchester, N.Y. Its circulation is 77,102 weekdays, and 103,582 Sundays.
The collapse of Westchester financially and editorially is a shame to the entire company. Westchester is one of the top markets in the country, where many of the biggest media and ad bigshots commute home. And yet Gannett treats it like a small market paper.
Don't let anyone rewrite history: Westchester had its moments, but it was never a player in the metropolitan area, never coming close to Newsday on Long Island or the Bergen Record across the river.
A lot of good people came out of there over the years, but once the papers became unified and stopped covering the local communities, there was really no reason for the Journal News to exist anymore.
This isn't an obit. The paper is not dead yet. And the sale of the building only means the operation is moving to new, slicker digs.
The Journal News needs a total redo, though. Drop the idiotic "Lo-Hud" identity (it's not fooling anybody and it is quite racist and journalistic red-lining -- denying the market's Bronx/Yonkers/New Rochelle nexis. It's like people in Eastchester claiming to have a Scarsdale address. Advertisers aren't fooled and the average Westchester resident has no idea they are in a "valley.'' Idiotic for a decade now.)
If Westchester won't invest in community reporting (there are a few markets as divided into very self-aware cities, towns and villages as Westchester is), then become a metro area powerhouse and begin covering the movers and shakers who live in the county.
Cover Albany again, like when people like Adam Nagourney and Jeff Stinson were there; cover New York City (fer crissakes). Be a player and stop quivering in the shadow of New York media.
The irrelevance of the Journal News is not lost on advertising executives who live in Westchester. Shake them up with great reporting and relevant coverage.
It can be done. But Westchester has one last chance to become a 21st Century player. It needs vision and something old (reporting), and something new (a digital attude). Showing photos of drunk Iona students on a Saturday night isn't cutting it.