As more sites roll out local versions of Gannett's Deal Chicken, newspapers are taking different approaches to promoting the online coupon service on their homepages.
The Arizona Republic, which developed the original version of the service, is hitting readers over the head with this banner treatment:
The Cincinnati Enquirer has added a link near the top of its homepage, with an illustration for extra punch:
And The Indianapolis Star also features a link in the same position, but without any graphic:
Video: 'Real chickens on Deal Chicken'
Meanwhile, for reasons I don't immediately understand, a YouTube user is featuring this video promoting Deal Chicken's Washington, D.C., launch on behalf of WUSA-TV in an, uh, creative way.
How is your site promoting Deal Chicken? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.