The following memo was distributed to employees at The Indianapolis Star on Tuesday; I obtained a copy today from a Gannett Blogger.
CONFIDENTIAL: CONTAINS PROPRIETARY BUSINESS INFORMATION -- NOT FOR PUBLIC DISSEMINATION
Star Media Market Development Department to align our marketing efforts with our strategic priorities. As you know, we have defined our key company objectives as: grow Sunday print readership, grow daily digital audience, grow mobile audience, grow local advertising revenues and grow key target audiences. In addition, our marketing strategies need to support our critical community leadership role.
The new structure focuses on the following key tactical areas:
- Business to business marketing.
- Marketing The Indianapolis Star and Indystar.com.
- Market/Audience analysis and research to support Information Center content and product strategies.
- Local mid/large advertiser marketing strategies.
- Data to support advertising sales efforts.
Additionally, we need to dramatically up our game in the area of customer knowledge and research to drive our own strategies and those of our clients.
The current marketing team was made aware of these changes earlier today and they are eligible to apply for the positions created in the new structure. Additionally, we will do an external search for several positions. Unfortunately, the position of Market Development Director was eliminated in the restructure and John Kridelbaugh, who held that position, was let go. We thank John for his efforts.
The new organizational chart is attached. Over the next month, we will go through the process of filling each of the positions in the new structure. We’ll communicate when this transition is complete. Please let me know if you have any questions.