Tuesday, June 21, 2011

Deal Chicken | The naming mystery is solved!

From a story yesterday in The Courier-Journal of Louisville, Ky., reporting the local launch of Gannett's daily deal coupon site, in August. The story answers a question Gannett Bloggers have posed: Where did the name come from?

"The service, Deal Chicken, works with retailers, restaurants, and service providers, to promote daily deals to registered members. The deals 'hatch,' or become active, if enough people purchase them within a set time frame of 24 to 48 hours, although buyers have several months to redeem them." (Emphasis added.)


  1. The only "hatch" that comes to mind is:
    "Someone hatched a harebrained scheme".

  2. The deals 'hatch,' or become active, if enough people purchase them within a set time frame of 24 to 48 hours. ...

    I've never done any of the Web deal sites out there, so I'm curious. Is the sentence above true of other deal sites? Enough people have to buy them to make the purchase valid?

  3. 10:26 Yes; that's a foundation of many of these sites. Indeed, Groupon's name is a portmanteau of "group" and "coupon."

    By setting a minimum number of coupon purchases, those buying early are encouraged to send links to their friends on Facebook, Twitter, through e-mail, etc. That lowers the marketing costs substantially.

  4. What a crapass story on the Courier-Journal website. Here's the second graf:

    In a prepared statement, Gannett spokeswoman Robin Pence said the local launch is part of a “phased roll-out this year” in U.S. cities where the media company operates.

    And the sixth graf:

    “What makes our offering unique is our long-established local presence and our ability to leverage Gannett’s local media properties,” Robin Pence, Gannett spokeswoman, said in a prepared statement.

    Does no one edit stories anymore?

  5. I was told by a former colleague at Gannett the name came out of the Arizona Republic.


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