This much is clear: Gaggle of Chicks got to the U.S. Patent and Trademark Office long before the Chicken, according to Trademarkia, which tracks applications to the federal agency. The USPTO registered Gaggle's mark on Jan. 18, after the New York-based company filed an application nearly a year ago: June 8.
Deal Chicken, meanwhile, didn't file its application until four months ago: Jan. 6, according to Trademarkia, which says only that the service's publication review was completed April 25.
OK, I like potshots as much as the next guy when it comes to calling out corporate goofballiness, but lift your foot off the Chicken long enough to see what's happening here. Someone (give initial credit to Phoenix) has come up with a product that people actualy like and that's actually making some money - and nobody's had to sell their soul to do it.
ReplyDeleteSo it's a bit derivative. What isn't anymore? All these folks out there who are whining about circulation tanking or revenue tubing need to wake up and realize that we need to figure out ways to make money in new ways if the traditional methods are drying up.
This non-post over 'who used chicken in a name when' isn't the first dig at the Chicken and most likely won't be the last, but at least Deal Chicken started as a success right out of the box.
Interesting piece on how crowded the coupon industry is getting. Here's a couple interesting paragraphs.
ReplyDeleteLike the companies born in the dot-com boom years, most of these couponing startups are likely to eventually go bust, experts say.
“There will be a shakeout, and eventually there’s going to be just a handful of players,” said Jeffrey Grau, principal analyst at eMarketer, an Internet marketing research firm.
http://today.msnbc.msn.com/id/42936160/ns/today-money/42928494
Des Moines is hiring a manager to specifically run the finger lickin' chicken deal
ReplyDeleteIt's a no-brainer for a newspaper company who already has access to local marketers and has the infrastructure to build on, would launch their own deal network. Good for Gannett.
ReplyDeleteNYTimes is doing it too.
It's done very well in Phoenix.
It's a no-brainer for a newspaper company who already has access to local marketers and has the infrastructure to build on, would launch their own deal network. Good for Gannett.
ReplyDeleteNYTimes is doing it too.
It's done very well in Phoenix.
5/10/2011 3:11 PM
Yes, but you are ignoring the obvious, I am a business in Phoenix and exclusively use "Buy With Me" and "Groupon" they have the 1) most exposure, 2) best consistent results and 3) lowest advertising costs to me. Deal Chicken was pitched to me from sales reps from the Republic and my response to them was (I outlined what I stated above to her) why would I use you? There response...throwing at me a bunch of stats and branding blah, blah, blah and I dismissed them and thanked them for their time. Bottom line Deal Chicken is a bicycle in a motorcycle race.
I belong to 6 coupon sites. The more the merrier. This is great for the consumer. Bring it on. Moms will be saving everywhere. As a business owner, let me test and try them all to see what works! Isnt that what advertisers do now on thousands of websites. Drive traffic into my restaurant. My store.
ReplyDeleteOne thing that Deal Chicken is doing that no other deal site is offering is video. Have you seen this yet? It totally gives the buyers a look into what exactly the deal is offering, no more guessing. Seems to me they have taken the model to the next level.
ReplyDeleteGo to YouTube, search for Deal Chicken you'll find the videos there.