From the company's history of corporate logos:
Today, Gannett introduces the first new Gannett logo in more than 30 years. The blue logo is simple and straight-forward yet fresh and modern, elevating the Gannett corporate brand and representing who Gannett is today. It has roots in mid-century newspaper typefaces, and expresses a contemporary eloquence. By choosing an all-type logo, our properties can continue to make their own mark with each of their distinct logos, while at the same time allowing for a more seamless pairing with the parent company. Gannett worked with the small boutique advertising firm, The Farm, to create the new logo and brand campaign.