Responding to popular demand from Gannett Bloggers, I'm posting the 5:15 minute segment CEO Craig Dubow had yesterday on the new corporate brand campaign, with Fox correspondent Dennis Kneale. (Kneale needs to cut back on the caffeine.)
Tuesday, March 08, 2011
35 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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Wow! You'd never guess gannett is laying off employees every week after watching that interview.. The interviewer sells gannett better than debow
ReplyDeleteKneale swallowed whole all the numbers Corporate fed him.
ReplyDeleteDah! Winning!
ReplyDeleteCan you say..."Used car salesman!"?
ReplyDeleteI think robin pence was standing behind Dennis Kneale holding up cue cards for Dubow to read from!
ReplyDeleteDubow is just loving his mug shots on tv while soaking up the publicity. Where's puppeteer Martore?
ReplyDeleteWhat a joke of an interview. And if you listen closely, not one coherent sentence from our fearless leader.
ReplyDeleteFox Business News is more of a joke than Fox News. Ink stained wretches?
ReplyDeleteThink of all the money being spent on company jet fuel to fly around for these interviews. That's why they need to keep laying off employees to pay for it.
ReplyDeleteZ-Z-Z-Z-Z-Z-Z-z-z-z-z-z-z
ReplyDeleteI had to bail out after 2 minutes!
Actually, this was posted after Jim was ridiculed severely for not having it.
ReplyDeleteAnd Jim needs to cut back on the hallucinogenic drugs.
I wonder how long it took Dumbow to decided to wear a tie or not wear a tie. I'm guessing a management committee meeting was needed.
ReplyDeleteHe seems to be on a drug called "Charlie Sheen".
ReplyDeleteIf a bunch of Gannett Blog readers chip in, more people will watch this creepy video by linking from this site than those who saw it aired live.
ReplyDeleteThis is Dubow's swan song. And Martore is already outshining him in memo-writing. See:
http://tinyurl.com/69ex78x
vs.
http://tinyurl.com/64mkath
Soon we won't have Craig to kick around anymore. Long live the Queen.
This comment has been removed by a blog administrator.
ReplyDeleteAnd let them eat cake.
ReplyDeleteNice to see that 2:23 is done with their work on the new logo project.
ReplyDeleteGood gawd. Way to present one side of the sad story Fox. Those weren't even softballs thrown to Craig, I think they were cotton balls!
ReplyDeleteCouldn't find a way to comment on that Fox video, but it sure deserves some clarification, that is for the few people outside the company who would even care to watch it.
ReplyDeleteDidn't Fox Business initially position itself as more business-friendly than its rival, CNBC?
ReplyDeleteDubow looks like a well fed fat grizzly bear.
ReplyDeleteJim, yes it did, which is most likely why no one watches it.
ReplyDeleteAs much as businesses like to trumpet their stuff via press release, business pros are adverse to watching other guys' releases rehashed on TV. That's what Fox Business News does and explains why it stinks. I'm not quite sure what or who the market is for that junk.
However, in this particular case, the warm and fuzzy treatment reveals more about both Gannett and FBN than maybe either would prefer.
You can see how excited Kneale was about getting the "exclusive" TV interview with Dubow. Who would really care about that? And it speaks to Gannett's total lack of cache that it would have to stoop to offer that "exclusive" TV interview to FBN.
I think this is great. It is good to see Craig D getting out and about telling folks about the company. And it sounded good to me. Why is everyone so focussed on the negative all the time? Sure the company has been through a tough time and there are lots of changes but there are lots of good things happening too. I thought he did a great job here - he looks confident and comfortable and he got the key points across well.
ReplyDelete4:53 I'd say he did a good job, given the interviewer's over-the-top behavior. (I picture Dubow leaving the set and rolling his eyes when he saw Robin Pence.)
ReplyDeleteWatching the interviews that Dubow has had this week are interesting. He clearly hit the "B" list media outlets - Adweek instead of AdAge, Fox Business instead of CNBC, Bloomberg instead of WSJ. I have no doubt that the "A" list media outlets were pitched exclusive interviews with Dubow first, but they must have all passed on the interview, thus leaving Dubow to promote his message on B list media instead. Martore and Dubow must be a bit disappointed that their big news was passed over by the leading media outlets.
ReplyDeleteActually, it appears Dubow was interviewed by The Wall Street Journal in this Monday story.
ReplyDeleteGood to see that WSJ picked up the story. I still imagine that they are pretty disappointed that AdAge took a pass on it though, especially since Advertisers are the target audience for this campaign.
ReplyDelete"I think this is great. It is good to see Craig D getting out and about telling folks about the company. And it sounded good to me. Why is everyone so focussed on the negative all the time?"
ReplyDeleteNegative because in the interview Craig noted the company had a $1 billion!! profit last year and still all the bloodletting. Print profits were up 25 percent last year over 2009, and still all the bloodletting. If the way employees of the company have been cast aside to produce those profits had even been mentioned, maybe there'd be some praise for the honesty.
The revenue and income figures were all wrong. Even a quick check on yahoo finance can verify that.
ReplyDeleteWait, you're using yahoo finance data to fact check? Wow, I hope you're not an investigative reporter... try looking in the SEC's Edgar database for official filings--you know, where you actually have to read something to get the info. Yahoo finance's numbers are aggregated by spiders, and frequently choke on one time charges, etc. ... not that you would know what those are, based on your astute comment.
ReplyDelete6:24, You realize that the transformation to a digital company practically requires bloodletting to some extent, right? When's the last time you saw a digital company with such tremendous overhead? The challenge, for the many of you that missed it, is in transitioning the company from a newsprint revenue and profit model to a lean and mean digital content company while the papers are still cashflow positive, all the while paying down the significant levels of debt from previous management's crazed spending spree. That's why Wall Street may start paying attention. That's why corporate is rolling out this new ad campaign to bring peoples' attention to the "hidden" digital business that gets buried within the "largest newspaper publisher in the U.S." Get it?
ReplyDelete11:54AM you are clueless I compared yahoo's finance to the SEC Documents and it matches exactly. It always does... Maybe you are looking somewhere else other than pulling up the individual company's stock ticker and looking at the data.
ReplyDeleteI didn't see any President's rings on Craig's fingers. What good are they if you don't wear them on national TV?
ReplyDeleteI think it is about time that Craig promoted our company. We need more of this and not just from Craig. We must all be champions of our own newspaper. If the newsroom actually took some time off of their high horse and actually help promote their own newspaper to generate new reader and advertisers and took ownership of the newspaper as a whole organization and not just news than maybe we can make a difference. Bitching and crying will not help. I do not see anyone of you cry babies standing up and promote your newspaper and try to make a difference.
ReplyDeleteThe digital revenues that Craig speaks to and were shown on the Fox Broadcast go back to what Warren Buffet says in the book "Warren Buffett and the Interpretation of Financial Statements: The Search for the Company with a Durable Competitive Advantage" Paraphrased, "I could make my financial results look like anything I wanted to at any time and it would be perfectly legal. And so Gannett has done in this case. GCI owns 51% of careerbuilder.com and as such can use an accounting rule that if you own 51% or more of a company then you can include 100% of that companies revenue in your financial results. So not only is GCI essentially doubling those digital numbers; careerbuilder.com accounts for almost all of GCI's digital revenues. So all the innovative things Craig talks about really don't account for anything because careerbuilder.com is driving the numbers artificially and legally..... LOL why didn't the FOX news guy ask him about this. Smoke and Mirrors that is what Gannett knows best.
ReplyDelete