Monday, March 14, 2011

By the numbers: the Banikarim announcement

Corporate announced today that it had hired Maryam Banikarim for a newly created position: chief marketing officer. The NBC Universal executive will be responsible for all companywide marketing, communications and research. The announcement comes exactly one week after Corporate launched a high-profile, multimillion-dollar brand campaign that was in the works for many months.

683

0
references in the press release to the new
 brand campaign; logo, or the "all within reach" tagline.

11 comments:

  1. Guess that answers the question about the future of the new branding campaign. And how much did they spend on this?

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  2. Apparently, that campaign was so last Monday.

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  3. But it's all within reach!

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  4. Reach for it, baby.

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  5. Look at NBC Universal's logo, and look at Gannett's.

    Must be the season for retreads.

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  6. The campaign was a flop. Early media recall rates are very low. Creative groups have panned the spot ads. Logo is a disaster. Nice try Robin. Say hello to your new boss!!!!

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  7. Maybe G A N N E T T will have to furlough and layoff more people to pay for a new campaign designed by Maryam B.

    It's a shame that with all the artistic talent in Gannett, or at least all it had before the layoffs, consolidations, etc., that it didn't come up with something more eye-catching than that bland so-called logo. It looks like something out of the 1950s.

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  8. The G A N N E T T logo is simple, FOX News, Tea Party legible, baby-bottom safe, reflecting the readership. The next logo will just be a diaper. CBS is already branded the old people's network by Billy Mahar.

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  9. No matter what they try, GCI is going down the gutter.

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  11. This comment has been removed by a blog administrator.

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Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

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