Corporate announced today that it had hired Maryam Banikarim for a newly created position: chief marketing officer. The NBC Universal executive will be responsible for all companywide marketing, communications and research. The announcement comes exactly one week after Corporate launched a high-profile, multimillion-dollar brand campaign that was in the works for many months.
683
words in the Banikarim press release.
0
references in the press release to the new
brand campaign; logo, or the "all within reach" tagline.
brand campaign; logo, or the "all within reach" tagline.
Guess that answers the question about the future of the new branding campaign. And how much did they spend on this?
ReplyDeleteApparently, that campaign was so last Monday.
ReplyDeleteBut it's all within reach!
ReplyDeleteReach for it, baby.
ReplyDeleteLook at NBC Universal's logo, and look at Gannett's.
ReplyDeleteMust be the season for retreads.
The campaign was a flop. Early media recall rates are very low. Creative groups have panned the spot ads. Logo is a disaster. Nice try Robin. Say hello to your new boss!!!!
ReplyDeleteMaybe G A N N E T T will have to furlough and layoff more people to pay for a new campaign designed by Maryam B.
ReplyDeleteIt's a shame that with all the artistic talent in Gannett, or at least all it had before the layoffs, consolidations, etc., that it didn't come up with something more eye-catching than that bland so-called logo. It looks like something out of the 1950s.
The G A N N E T T logo is simple, FOX News, Tea Party legible, baby-bottom safe, reflecting the readership. The next logo will just be a diaper. CBS is already branded the old people's network by Billy Mahar.
ReplyDeleteNo matter what they try, GCI is going down the gutter.
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