Monday, March 07, 2011

And now, a word from the man behind the curtain

(No; not this man.)




Meanwhile, from around 1999 . . .



. . . and 1985:



Related: the atgannett YouTube channel

31 comments:

  1. the most amusing part of this youtube channel...its been up for 2 days now, and has a total of 37 views. so when are we going to be told how much this cost us? i could upload a picture of my dog chasing his tail and get 5,000 views in a day. Gannett, you're doing it wrong!!!

    ReplyDelete
  2. I'm going to say this again this post: Is he not wearing a tie to keep things casual? I don't want to see a CEO's undershirt.

    I'm sure they put a lot of thought into him not wearing a tie for this video. Not millions of dollars, but still. There was probably an ad hoc committee on the issue.

    ReplyDelete
  3. Holy shit, that ad sucks.

    ReplyDelete
  4. Oh, BTW, I challenge Dubow to justify that number of mobile device users he tosses out. Odds are, he's talking downloads, not uniques.

    ReplyDelete
  5. He looks like a slob with the undershirt showing.

    ReplyDelete
  6. Not very inspirational in the delivery or the content. Geesh.

    ReplyDelete
  7. Nice beard... seriously? Is that an attempt to look more hip? How can anyone take him seriously?

    ReplyDelete
  8. Overstating careerbuilder.com stats just a hair?


    http://siteanalytics.compete.com/careerbuilder.com/

    How can he count 25 million uniques, and compete.com only has it at 14? Wait... maybe that's the problem with the internet... no one really knows who's looking at what. The magic of the World Wide Web.

    ReplyDelete
  9. Yikes: In that USAT commercial from 1985, Chicago Mayor Jane Byrne; haven't thought of her in years.

    ReplyDelete
  10. None of these were the ones I saw on CNBC, which were just brief 10-second bites and only feaured the new logo.
    As for these four, the Dubow one really sucks. He does not look like the leader of a company.
    With all these ads, this must at least be a $5 million campaign.

    ReplyDelete
  11. you tube classic to check out : Craig Dubow gives advice to journalism students.

    Jim, please consider posting that permanently. Maybe right underneath the daily stock price.

    ReplyDelete
  12. Craig looks like he just got back from slopping the pigs. That has to be the most boring commercial I have ever seen: Hi, I'm Gannett: we bore people.

    ReplyDelete
  13. Me thinks Dubow looks a lot like Bob Vila's sidekick Norm Abrams from PBS' "This Old House."

    ReplyDelete
  14. He wore a tie to Friday's dog and poney show. Much more flattering than the open collar shirt and hint 'o undershirt look.

    ReplyDelete
  15. Wow. Put a hamburger in one hand and the rest of him in a red-and-white checkered pair of overalls, and Dubow's the personification of Bob's Big Boy!

    ReplyDelete
  16. That 1985 ad was outstanding. Also, I noticed that it said, just below USA TODAY, "Published by Gannett". Back to the Future!

    Craig, on the other hand... Oh, my. What was he thinking?

    ReplyDelete
  17. That is hilarious -- in 1985, it said "Published by Gannett." Now, 25 years later, thanks to the multimillion-dollar ad campaign, it says "A Gannett Company" in the same size, same spot. And this is going to make a difference.

    It's probably not true, but I pray that GCI board members read this blog every now and then. WAKE UP!

    ReplyDelete
  18. It could be worse, you could have Gracia Martore on the video!

    ReplyDelete
  19. Can someone say....Stupid!

    ReplyDelete
  20. We must remember that when the 'man behind the curtain' had the Munchkins create his new branding campaign ("Hot Air to Kansas - It's all within reach") for his balloon ride, once the balloon was off the ground the 'man behind the curtain didn't know how to operate it.
    It was such a sad moment. Where's Glinda?

    ReplyDelete
  21. Looks like I was right regarding the line about iPad, iPhone and Android users. Looking at the corporate site, I found this gem: "7 million total app downloads, including its iPad, iPhone and Android apps."

    Hot on the heels of the crap audience figures in the recent SEC filing, we get Dubow equating active uniques with app downloads. Is he really this stupid, or just plain dishonest? Hard to say...

    ReplyDelete
  22. The ad following the intro is slick and professionally done, glaringly different from the intro, which is so 'shabby' in comparison. I can't imagine what they were thinking. If you're not wearing a tie, at least make certain the button lines of your shirt are centered with the coat jacket 'V'. Gads, where was his fluffer? Why no showcased digital backdrop behind him? Much too stagnant to captivate viewers to not click past this.
    Would have been better with a voice over intro with digital content leading into the ad. I get where they are going, but this didn't work for me.

    ReplyDelete
  23. Nice of Mr. Dubow to mention Elmira.

    ReplyDelete
  24. News flash, Mr. Dubow: People don't like to be talked to like they're idiots.

    ReplyDelete
  25. Good.

    Freakin'.

    Lord!

    That new stuff really, REALLY sucks!

    That first guy - he heads Gannett now? - looks like one of those guys who used to paint landscapes on TV back in the '60s. And, oh - dude - nice t-shirt.

    And that Gannett commercial is about as exciting as watching that TV landscape paint dry - & about as inspiring as a Dial-A-Mattress spot.

    You guys who are still there: I'm sorry. I'm really, really sorry. My heart goes out to you.

    For what it's worth coming from a guy with horse sh*t on his boots.

    Gath

    ReplyDelete
  26. I am sitting here and watching the Dubow video and I am laughing my head off. Six years since he came to Gannett as the new CEO and really didn't give a damn all these years and wearing a suit, now somebody advised him to be more approachable and wear the new "scruffy look". Oh, please, this is all so priceless.

    And to boot the videos are looking in part like the HP video (the camera moves from one object and develops a new one)- so no points for innovation on this slate.

    Yeah, Craig, you can try to pretend you are hanging in the trenches just like the rest of the employees, but in reality you looked mighty uncomfortable. Just wait once the amount of money spent on this campaign is outed and we really see the wrath.

    Gosh, I feel so sorry for the employees who had to pay for this farce with furloughs and layoffs. And probably will pay even more.....

    ReplyDelete
  27. I just threw up in my mouth a little. If I hear depth and breadth one more damn time I may go postal on someone. What B.S. - it's like someone saying "at the end of the day" or "it's a no brainer"

    ReplyDelete
  28. Note to Craig: Please shave. It's not a flattering look, tie or no tie.

    ReplyDelete
  29. On Dubow's beard, I would consider the possibility that it is difficult for him to shave, given his ambulatory problems. I'm not saying that to be mean; just the opposite.

    ReplyDelete
  30. What a putz!

    ReplyDelete
  31. No offense to lumberjacks, but Dubow looks like one. This Farm agency must be advising him on how to dress to appear hip. Can't hide a wolf in sheep's clothing! How about, Craig, talking about all the jobs and lives you and Martore destroyed to pay for this?

    ReplyDelete

Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."

Note: Only a member of this blog may post a comment.