The employment search-and-find site, controlled by Gannett, will air its chimps commercial during Sunday's Super Bowl. CEO Matt Ferguson and Chief Marketing Officer Richard Castellini talked last night to PBS' Nightly Business Report about the effectiveness of ads on the high-profile game. Here's the trancript. (I can't link to the specific episode; it's Feb. 3's, in the video widget, below.)
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Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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