Sent: Friday, January 21, 2011 5:11 PM
Subject: USA TODAY Redesign 1/24 Edition -- Note to the Print Sites
You will see many changes with the new design of the paper starting with Monday’s USA TODAY domestic edition (1/24). Below are a few of the changes.
1A (News) Changes:
The USA TODAY logo, the "SCORES INSIDE," "THE NATION'S NEWSPAPER," and the "$1.00" will have a new color break: 100C, 10M, 0Y and 10K (10% magenta was added).
The words "SPORTS" and "LATE" (SPORTS SCORES INSIDE AND LATE SCORES INSIDE) are now 50% gray type.
Inside Section Fronts (Money, Sports, Life) Changes:
The section fronts’ mastheads for Money, Sports and Life will add a 10% black tint. An example: the Sports color break will be 0Y, 100M, 100Y and 10K.
The page folios will be larger and will have information on each side of the page. On the inside of the pages will be the USA TODAY/Date (9.5 pt. type) and on the outside will be the page number (14 pt. type). We will have special cases where the folio will be smaller (all type will be 9.5 pt. type). Examples are the weather page and when advertising is placed at the top of the page.