Today's announcement of a newly created USA Today Sports Media Group -- and a top executive in charge -- is at least as interesting for its broad mission: The newly hired Tom Beusse will be responsible for overseeing business and strategy for national sports initiatives across not only USAT, but also Gannett’s 82 other daily newspapers, 23 broadcast TV stations, plus HighSchoolSports.net and action sports subsidiary BNQT.com. (I note that HighSchoolSports' tagline already says it's a "USAT partner.")
Beusse will work out of GCI's New York City office and, it appears, will report to USAT Publisher Dave Hunke. (That Hunke is still announcing such hires suggests he's not leaving anytime soon, despite rumors to the contrary -- or, Beusse is in for a surprise.)
Corporate's statement says Beusse was most recently president and CEO of Westwood One, a publicly owned content syndication company focused largely on network and local radio. Prior to Westwood One, he was president of Time4 Media, a wholly owned subsidiary of Time Warner. In his role, he was responsible for 18 consumer brands including GOLF Magazine, This Old House and Warren Miller Entertainment. Prior to that, he spent five years as president of magazine publishing at Rodale.