Monday, December 06, 2010

St. Cloud | Wisconsin ad exec named new publisher

Corporate just announced that the regional advertising director of Gannett Wisconsin Media in Green Bay, Scott Johnson, has been named publisher of the St. Cloud Times in Minnesota. Johnson succeeds Bill Albrecht, who earlier was named president of the Media Network of Central Ohio and president and publisher of The Advocate in Newark, Ohio.

Johnson's is the ninth appointment of a publisher this year alone among GCI's 81 U.S. community dailies. The news came today in a written statement that included a quote attributed to U.S. newspaper division President Bob Dickey. Fashioned and refashioned by publicists, quotes such as these risk sounding like commodities, rendering them less meaningful.

Quotidian quotations
Following are some of Dickey's quotes this year, with identifying names redacted. One of these is about Johnson. I've linked to the original statements.

"_____ is an innovator in finding solutions for customers and delivering the right audiences for advertisers across all platforms. _____ brings an impressive background in market development strategy and sales."

"_____ is an experienced advertising executive with a solid track record of building sales and competitive market share. _____ will be an important member of our team as Gannett continues to expand the ways we provide business clients with customized solutions and engage consumers."

"Through _____'s leadership, the _____ launched innovative products to increase readership and market share while also producing products and services that meet the needs of the community."

"_____ brings a diverse and fresh perspective that will help us continue to expand the many ways we meet the changing needs of our communities and customers, both consumers and advertisers."

" _____ has had a long, successful career with Gannett and brings important sales and marketing skills to this position. _____'s breadth of experience and leadership abilities will serve _____ and _____."

" _____ is bringing diverse experience and valued leadership to our _____ market and will build on the solid foundation _____ helped establish in this important market."

" _____ has intense drive, a collaborative spirit and a strong track record of providing innovative service to consumers and advertisers."

Got a favorite press release? Please post your replies in the comments section, below. To e-mail confidentially, write jimhopkins[at]gmail[dot-com]; see Tipsters Anonymous Policy in the rail, upper right.

6 comments:

  1. Gannett's concept of execs: fungible assets.
    Gannett's concept of employees: fungible asses.

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  2. These things are probably written by a flak and then Dickey signs off on them.

    You have to understand, it's a busy man who oversees the demolition of his kingdom.

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  3. Scott Johnson is a great guy: Smart, gives a damn about his people, knows his numbers and works hard to take care of his customers. No newsroom chops, but he reads the newspaper and the Web site and, if paired with a good editor, will do OK in this regard. A good decision.

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  4. To 5:31pm, thoughtful comment. I don't know Scott but wish him well.

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  5. Wish Scott the best of luck and will be missed in GB/WI. He will do better for Minnesota than Brett Favre ever will.

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  6. Scott's a stand-up guy and truly, St. Cloud's gain is our loss. Too bad he has to deal with GPC issues there too.

    ReplyDelete

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