Publisher Mark Winkler sent the following memo to Desert Sun staff today; it follows his promotion to publisher in September, after Richard Ramhoff left amid flagging advertising sales. Winkler came to the Palm Springs, Calif., paper from outside Gannett; he had been a MediaNews Group marketing and sales executive. A Gannett Blog reader provided a copy of his memo moments ago.
To: The Desert Sun Staff
Fr: Mark Winkler
Re: Advertising Sales Reorganization 12/13/2010
In my communications to you, I have mentioned that we would undergo a significant advertising sales and marketing reorganization during the fourth quarter of this year. This is necessary in order to create the appropriate structure to best represent the products and services we have to offer to our customers, as we move forward. Today, members of the senior leadership team had meetings with the associates in that business unit to advise them of the structural changes in our sales and marketing organization and the new positions, configuration and role that each associate would have moving ahead.
It must be noted that the new organization will function in a more focused and streamline arrangement, and thus some positions and headcount were eliminated. While changes of this magnitude are never easy, they were necessary as a result of a detailed review of our sales and marketing environment, current business conditions, and sales opportunities not yet realized. We are confident that our newly formed organization will flourish and thrive in the new world. As always, if you have any questions, please feel free to contact me.
On behalf of the operating committee, I want to extend my appreciation for the contributions of those individuals who were affected by these changes and wish those departing the organization the best in their new endeavors.
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