Regarding USA Today's new focus in print on older readers, I note the following story -- now among the five most popular on the paper's website:
The Northern California family of Charles Riley, 85, faces a situation confronting a growing number of Americans as the first Baby Boomers reach retirement age: When is it time for their moms and dads to stop driving, and how should adult children approach this often difficult role reversal that seems to turn the parent-child dynamic upside down?
Thursday, November 04, 2010
6 comments:
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In answer to the question:
ReplyDeleteWhen my father turned 75, he stated that he no longer wanted to drive because he felt he was a hazard on the road. He then relied on public transportation, his children and neighbors.
I am proud of him for taking such a bold step on his own.
Perhaps a quick quiz, an eye exam or a reflex time test would be in order for senior drivers.
Just my 2 cents.
Both of my parents voluntarily stopped driving. My mom because of failing hearing, and my dad because of slowing reflexes.
ReplyDeleteLooking ahead they retired to a place where they could walk to what was important to them. So when they gave up the car they walked more.
Boomers are our most loyal readers, so it is great USA Today is giving up on silly youth stories and trying to consolidate readership amongst the elderly. Instead of a hotel strategy, they should adopt a retirement home strategy. There are a whole raft of people out there who have read newspapers all their lives and like reading. We should cater to them.
ReplyDeleteThe Hunke Doctrine in full measure.
ReplyDelete10 a.m. You actual believe Hunke has a doctrine other than nest feathering and glad handing? Nah.....
ReplyDeleteThe Hunke Doctrine: Strategery.
ReplyDelete