In a statement today, Corporate said the new ABC data for the six months ended Sept. 30 showed "improving" Sunday home delivery paid circulation at many of Gannett's daily newspapers, including 21 of U.S. Community Publishing's top newspapers.
"They include some of the company's largest circulation newspapers, including The Arizona Republic, The Cincinnati Enquirer, The Des Moines Register, South Carolina's Greenville News, The News Journal of Wilmington, Del., The News-Press of Fort Myers, Fla., and The Tennessean of Nashville,'' the statement says.
It's important to note that "improving" doesn't necessarily mean increases. The Republic, for example, saw its overall Sunday sales stay essentially flat, at 457,059 copies. But that's better than the industry's average decline of 6.5%. Also, in today's statement, Corporate is focusing on "home delivery paid circulation."
The Sunday trend follows Gannett's year-long effort, buttressing sales on that advertising-heavy day.