"USA Today is a multi-platform news and information media company."
-- from the new boilerplate in an Aug. 10 news release, signaling a reorganization then in the works.
Earlier: GCI's evolving description of itself
Tuesday, September 07, 2010
How Gannett's top newspaper now describes itself
-- from the new boilerplate in an Aug. 10 news release, signaling a reorganization then in the works.
Earlier: GCI's evolving description of itself
9 comments:
Jim says: "Proceed with caution; this is a free-for-all comment zone. I try to correct or clarify incorrect information. But I can't catch everything. Please keep your posts focused on Gannett and media-related subjects. Note that I occasionally review comments in advance, to reject inappropriate ones. And I ignore hostile posters, and recommend you do, too."
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Your point is? This has been in the USA Today boilerplate for months from the press releases that are distributed to USA Today staff by Elga Maye, Ed Cassidy and Heidi Zimmerman.
ReplyDeleteIt's news to the rest of the outside world.
ReplyDeleteReally 3:37 p.m.....Too bad corporate isn't as loose with the details to the peons in the community newspaper division.
ReplyDeleteThen again, we're Gannett, we don't communicate.
As the ship sinks, isn't it headed in the direction of "GCI" for USAT and "was formerly" for is?
ReplyDeleteWhere have these bozos been? We've been a "multi-platform news and information media company" for at least five years now. Witness the digital revenues that corporate reports. Where is that money coming from? Little green people? Jeez, you would think that marketing could come up with some better concept for the future of GCI. Count me as skeptical of USA Today making any transitition, given the dolts that oversee this newspaper's public image.
ReplyDeleteSomeone said recently GM is a health insurance company that also sells cars.
ReplyDeleteI'd describe it like this: "USA Today is a national news source that's far weaker than all of its serious competitors."
ReplyDeleteHow totally self-absorbed and ridiculous. Like Kraft Foods saying "Ranch Salad Dressing, packaged in a bottle, which was in a cardboard box, delivered by a truck." Who gives a rip about the delivery mechanisms? If USAT has to say "multi-platform" when describing themselves then its fucking broken.
ReplyDeleteUSAT needs to figure out that customers buy what they want because it is in front of them, its easy and its pervasive -- not because a company wants a teeny-bopper makeover. This is like an obese person saying, "I am slim, I am trim, I am in great shape" long before they really are.
How embarrasing for USAT and its "I could have been a contender" heritage.
Well Jim, you continue to show your true colors, over and over again. USA TODAY has been describing itself this way for at least three years.
ReplyDeleteI saw the message in house ads as well as customer presentations three years ago. I can understand your being unaware of the contents of presentations but surely your eyes have passed over a house ad or two. You’ve counted them several times. Guess it doesn’t float to the top for you unless it is something negative and downbeat you can use to stir up some comments. Your “investigative reporting” has declined considerably since you allowed this blog to rise once again from the ashes. I would use this as an example but recognizing that "…USA Today is a multi-platform news and information media company…" doesn’t really take investigative reporting or even the “crowd-sourcing” you love to promote.
It is a sad commentary on what this blog has come to. It very much mirrors precisely how you describe Gannett: management that only invests the time to make money and take care of itself.