Following are screenshots of the Advocate's new homepage, followed by one showing the older version, still in use by most GCI dailies. Gannett Bloggers offer initial critiques in yesterday's first post on the change. Tip: Click on either screenshot for bigger views.
New look
Old look
The Advocate reports circulation of 13,317 Monday through Friday, and 15,965 on Sunday, according to the latest ABC figures.
New one looks not very different; may be more utilitarian and ad-friendly, and a bit cleaner. Certainly not a step backward.
ReplyDeleteBut a very big brass ring will still go to the media company that designs a news website that captures the fun and convenience of tablets and touch. The 'web' approach to news sites is increasingly looking like homework rather than engagement -- they are old-fashioned, clunky and gray.
A huge opportunity for our new digital teams to make that breakthrough to the news sites of the 21st Century.
The new Website "design" for Newark could not be more primitive.
ReplyDeleteTen minutes of doodling on a piece of scrap paper could have produced the simplistic layout for the news content on the left two-thirds of the site.
Did an initiative with the grandiose name of "Project Odyssey" really result in this outcome?
To think this could possibly be what Gannett has in mind company-wide is mind-boggling.
No paper with an ounce of pride would swallow that mediocrity.
What will Indy do on Thursday?
Surprised to see photo galleries pushed down the page. That's how most papers have been juicing their numbers.
ReplyDelete