From a new Reuters story that appeared yesterday; I'm told that Adecco has been a very big spender on CareerBuilder, which is majority-owned by Gannett.
The U.S. arm of staffing giant Adecco SA has slashed spending on paid job boards like Monster.com and CareerBuilder.com and instead drives applicants to its site from free job search engines and social media sites like LinkedIn, an executive said on Friday.
Adecco cut spending on paid sites by two-thirds between 2007 and 2009, from $6 million to $2 million, North American marketing chief Ed Blust told an analyst meeting.
Saturday, September 25, 2010
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From what I understand, Adecco is a very large client of Careerbuilder. We have heard this rumor for a while and now it is confirmed. This should be concerning to Gannett since they consolidate Careerbuilder results each quarter and those results have been worse each quarter.
ReplyDeleteEven Gannett has their own job site (including postings for the new "design centers") http://www.gannett.com/career/
ReplyDeleteGood catch on this one Jim. Btw, none of Gannett's companies even use Careerbuilder. We all use LINKED IN and FACEBOOK for our candidate recruiting needs.
ReplyDelete11:46 a.m.: Credit goes to a well-placed Gannett Blog reader.
ReplyDelete